Month: November 2008

Throwing Sheep in the Boardroom

/ Susan Scrupski / 1 Comment
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I received a book from Wiley today that looks really interesting, “Throwing Sheep in the Boardroom.”  The authors, Matthew Fraser & Soumitra Dutta hail from INSEAD and the American University of Paris.  According to the press release, ” The book combines pop sociology with rigorous economic and organisational analysis, offering at times alarming case studies from the world of business and society at large.”That’s enough to get my attention.The authors go further with, “rather than feeling threatened or paranoid, today’s business leaders need to understand the Web 2.0 phenomenon, accept that it won’t go away, and embrace its potential to transform the commercial world.”I really enjoy the promo video too.  I hope the book lives up to its promise.  I’ll let you know.

Wait. Why are you following me?

/ Susan Scrupski / 1 Comment
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Yesterday I had an aha moment when I posted a status on Facebook and someone responded immediately. It occurred to me that people actually read my updates. I’m probably one of Twitter‘s greatest fans, but I had to wonder– why are people following me? I came up with this short survey because I’m really intellectually (not narcissistically) interested in understanding what is motivating my followers to follow me. My curiosity stems most likely from my years as a small circulation (yet clubby) newsletter editor where I knew most of my readers.So, if you’ll indulge me… tell me, why are you following me?Click Here to take surveyIf this goes well, I will follow up later with a short survey attempting to understand who my followers are as a unique cohort and see if I can draw any conclusions. I’ll publish the results of both.